Black Hat SEO

                      BLACK HAT SEO

Black hat SEO refers to techniques and strategies used to get higher search rankings and breaking search engine rules. Black hat SEO focuses on only search engines and not so much a human audience. Black hat SEO is typically used by those who are looking for a quick return on their site, rather than a long-term investment on their site. Some techniques used in black hat SEO include: keyword stuffing, link farming, hidden texts and links, and blog content spamming. Creates a poor user experience directly because of the SEO techniques utilised on the Web site, unethically presents content in a different visual or non-visual way to search engine spiders and search engine users.

Also, read this-White hat SEO