Facebook to Share Ad Revenue With Video Creators
Facebook Inc. users watch videos four billion times a day across the social network. Now, Facebook is getting serious about making money from that vast audience.
The revenue-sharing model Facebook unveiled Wednesday is similar to YouTube’s, in that Facebook will keep 45% of the revenue. Unlike YouTube, however, video producers on Facebook will have to split their share more ways, potentially leaving them with a smaller cut.
Facebook Inc. users watch videos four billion times a day across the social network. Now, Facebook is getting serious about making money from that vast audience.
The revenue-sharing model Facebook unveiled Wednesday is similar to YouTube’s, in that Facebook will keep 45% of the revenue. Unlike YouTube, however, video producers on Facebook will have to split their share more ways, potentially leaving them with a smaller cut.
News link - http://www.wsj.com/articles/facebook-will-sharead-revenue-1435790090
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