Types Of AdSense Ads
AdSense is one of the flexible PPC advertising program offers various ad types and formats for the publishers to blend the ads with the page content and layout. Google AdSense offers ads in the following types:
Display Ads or Image Ads
Display Ads are a typical image banner ads available in various dimensions from the full page leaderboard (728×90) size to a small button (125×125) size. These are rich media ads showing image, Flash or Video ads.
Text Ads
Text Ads are same as display ads with the different that these ads will show text advertisements instead of rich media content. Typically a wide skyscraper (160×600) size ad will be a set of 3 to 4 ads showing each ad in a single unit. If you do not prefer image and rich media content ads then text ads is a good alternative as they can show 3 to 4 ads in a single unit.
Video Ads
Video ads also belong to rich content ads displaying video instead of a static image. Video ads can be of CPC type or CPM type and the advantage of CPM type is that the impression is account for every loading of the first image and not necessarily that the entire video is to be played by the visitor. The below picture shows how to enable rich media content by choosing the ad type of “Text & display ads” for an individual ad unit.
Mobile Ads
If you have a mobile site optimised for any high-end devices like iPhone and Android then you do not need to create separate mobile ad units. Regular display or text ad units will also be displayed in the high-end mobile devices since they have built-in web browsers capable of running JavaScript.
Link Ad Units
Link units are text ads available in vertical as well horizontal form. A vertical link unit (120×90 or 200×90) consists of three links together and a horizontal unit (728×15) consists of 3 to 4 units together in a single ad unit.
AdSense is one of the flexible PPC advertising program offers various ad types and formats for the publishers to blend the ads with the page content and layout. Google AdSense offers ads in the following types:
Display Ads or Image Ads
Display Ads are a typical image banner ads available in various dimensions from the full page leaderboard (728×90) size to a small button (125×125) size. These are rich media ads showing image, Flash or Video ads.
Text Ads
Text Ads are same as display ads with the different that these ads will show text advertisements instead of rich media content. Typically a wide skyscraper (160×600) size ad will be a set of 3 to 4 ads showing each ad in a single unit. If you do not prefer image and rich media content ads then text ads is a good alternative as they can show 3 to 4 ads in a single unit.
Video Ads
Video ads also belong to rich content ads displaying video instead of a static image. Video ads can be of CPC type or CPM type and the advantage of CPM type is that the impression is account for every loading of the first image and not necessarily that the entire video is to be played by the visitor. The below picture shows how to enable rich media content by choosing the ad type of “Text & display ads” for an individual ad unit.
Mobile Ads
If you have a mobile site optimised for any high-end devices like iPhone and Android then you do not need to create separate mobile ad units. Regular display or text ad units will also be displayed in the high-end mobile devices since they have built-in web browsers capable of running JavaScript.
Link Ad Units
Link units are text ads available in vertical as well horizontal form. A vertical link unit (120×90 or 200×90) consists of three links together and a horizontal unit (728×15) consists of 3 to 4 units together in a single ad unit.
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