YouTube to block ads on channels with under 10k views
Starting today, YouTube will stop serving ads on YouTube Partner Programme channels that have not reached at least 10,000-lifetime views."By keeping the threshold to 10,000 views, we also ensure that there will be minimal impact on our aspiring creators. And, of course, any revenue earned on channels with under 10,000 views up until today will not be impacted," said Ariel Bardin, vice-president of product management.
In a few weeks, YouTube will also be adding a review process for new creators who apply to be in the Partner Programme.
Once a creator hits 10,000-lifetime views on their channel, YouTube will review the creator's activities against its policies. Only if a channel clears this bar will YouTube begin serving ads against their content.Starting Thursday, the service reconfigured its YouTube Partner Program that activates advertising on channels so that it won't serve any commercials until a channel reaches 10,000 total views. Typically, YouTube counts a view after somebody watches it for about 30 seconds.And in a few weeks, the company is going to add a review process for new creators who apply to host ads. After a channel hits 10,000 views and applies to the program, YouTube will review its activity to confirm it is following the site's community guidelines and advertiser policies.
Starting today, YouTube will stop serving ads on YouTube Partner Programme channels that have not reached at least 10,000-lifetime views."By keeping the threshold to 10,000 views, we also ensure that there will be minimal impact on our aspiring creators. And, of course, any revenue earned on channels with under 10,000 views up until today will not be impacted," said Ariel Bardin, vice-president of product management.
In a few weeks, YouTube will also be adding a review process for new creators who apply to be in the Partner Programme.
Once a creator hits 10,000-lifetime views on their channel, YouTube will review the creator's activities against its policies. Only if a channel clears this bar will YouTube begin serving ads against their content.Starting Thursday, the service reconfigured its YouTube Partner Program that activates advertising on channels so that it won't serve any commercials until a channel reaches 10,000 total views. Typically, YouTube counts a view after somebody watches it for about 30 seconds.And in a few weeks, the company is going to add a review process for new creators who apply to host ads. After a channel hits 10,000 views and applies to the program, YouTube will review its activity to confirm it is following the site's community guidelines and advertiser policies.
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