*****Bid type*****
CPC bids
CPC bids make up the bulk of impressions on Google AdSense and are what AdWords/AdSense are best known for as this mimics the model used to advertise on Google itself. With a CPC bid the advertiser only pay for ads that are clicked on.
CPM bids
A CPM bid is the amount that the advertiser will pay for their ad to be shown 1000 times. CPM bids on placements that are above the fold and more likely to be seen will tend to be higher. CPM buying is the most common in online advertising. Paying per impression is the most similar model to traditional media where prices are governed by viewers.
Active View CPM
As CPM bids are paid by ads displayed, advertisers are often paying for the display of advertising that is never seen. Active View is Google’s measurement of which impression are actually viewed. Bids of this type are the price the advertiser will pay for 1,000 viewable impressions. An impression is deemed to be viewable when at least half of the ad is on-screen for at least one second. If the impression doesn’t meet that criteria then the advertiser doesn’t pay.
CPC bids
CPC bids make up the bulk of impressions on Google AdSense and are what AdWords/AdSense are best known for as this mimics the model used to advertise on Google itself. With a CPC bid the advertiser only pay for ads that are clicked on.
CPM bids
A CPM bid is the amount that the advertiser will pay for their ad to be shown 1000 times. CPM bids on placements that are above the fold and more likely to be seen will tend to be higher. CPM buying is the most common in online advertising. Paying per impression is the most similar model to traditional media where prices are governed by viewers.
Active View CPM
As CPM bids are paid by ads displayed, advertisers are often paying for the display of advertising that is never seen. Active View is Google’s measurement of which impression are actually viewed. Bids of this type are the price the advertiser will pay for 1,000 viewable impressions. An impression is deemed to be viewable when at least half of the ad is on-screen for at least one second. If the impression doesn’t meet that criteria then the advertiser doesn’t pay.
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