What is optimization?
Optimisation is the process of modifying your site and ads on your site to improve the quality of your site, traffic on your site and performance of Ad Sense ads. Based on your goals, optimisation can involve ad implementation improvements or changes to your site.
Optimising your Ad Sense ads implementations and site is crucial when it comes to the success of your goals. Through optimisation, you can help grow your Ad Sense revenue, improve usability of your site, get more traffic or accomplish any of your other goals.
Optimisation best practices
Blend, complement, and contrast
Use these techniques to design ad styles that will be successful for your site.
Maximise ad space with multiple ad units
Provided you don't have more ads than content on your pages, you can put multiple ad units on each page of your site.
Most popular ad sizes
Our most optimal sizes are 720x90, 336x280, 160x600, and the 320x100 mobile banner.
Make sure your content flows
The layout of your site is critical and ads play a part in how it’s structured. Think of your users and put ads below the header and in view ability.
Lift the CPC
Showing text and display ads can help boost revenue. If both work for you, opt in your ad units.
Optimisation is the process of modifying your site and ads on your site to improve the quality of your site, traffic on your site and performance of Ad Sense ads. Based on your goals, optimisation can involve ad implementation improvements or changes to your site.
Optimising your Ad Sense ads implementations and site is crucial when it comes to the success of your goals. Through optimisation, you can help grow your Ad Sense revenue, improve usability of your site, get more traffic or accomplish any of your other goals.
Optimisation best practices
Blend, complement, and contrast
Use these techniques to design ad styles that will be successful for your site.
Maximise ad space with multiple ad units
Provided you don't have more ads than content on your pages, you can put multiple ad units on each page of your site.
Most popular ad sizes
Our most optimal sizes are 720x90, 336x280, 160x600, and the 320x100 mobile banner.
Make sure your content flows
The layout of your site is critical and ads play a part in how it’s structured. Think of your users and put ads below the header and in view ability.
Lift the CPC
Showing text and display ads can help boost revenue. If both work for you, opt in your ad units.
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