What is optimization? and ad sizes?

           What is optimization?

Optimisation is the process of modifying your site and ads on your site to improve the quality of your site, traffic on your site and performance of Ad Sense ads. Based on your goals, optimisation can involve ad implementation improvements or changes to your site.

Optimising your Ad Sense ads implementations and site is crucial when it comes to the success of your goals. Through optimisation, you can help grow your Ad Sense revenue, improve usability of your site, get more traffic or accomplish any of your other goals.

                     

Optimisation best practices

Blend, complement, and contrast
Use these techniques to design ad styles that will be successful for your site.
Maximise ad space with multiple ad units
Provided you don't have more ads than content on your pages, you can put multiple ad units on each page of your site.

Most popular ad sizes
Our most optimal sizes are 720x90, 336x280, 160x600, and the 320x100 mobile banner.
Make sure your content flows
The layout of your site is critical and ads play a part in how it’s structured. Think of your users and put ads below the header and in view ability.
Lift the CPC
Showing text and display ads can help boost revenue. If both work for you, opt in your ad units.

junk email

                        Email spam

From the beginning of the Internet, sending of junk email has been prohibited. Gary Thuerk sent the first email spam message in 1978 to 600 people. He was reprimanded and told not to do it again. The ban on spam is enforced by the Terms of Service/Acceptable Use Policy (ToS/AUP) of internet service providers (ISPs) and peer pressure.

It was estimated in 2009 that spam cost businesses around US$130 billion. As the scale of the spam problem has grown, ISPs and the public have turned to government for relief from spam, which has failed to materialize.

Email spam, also known as junk email, is a type of electronic spam where unsolicited messages are sent by email.
Many email spam messages are commercial in nature but may also contain disguised links that appear to be for familiar websites but in fact lead to phishing web sites or sites that are hosting malware. Spam email may also include malware as scripts or other executable file attachments. Spam is named after Spam luncheon meat by way of a Monty Python sketch in which Spam in the sketch is ubiquitous, unavoidable and repetitive.
Email spam has steadily grown since the early 1990s. Botnets, networks of virus-infected computers, are used to send about 80% of spam[citation needed]. Since the expense of the spam is borne mostly by the recipient, it is effectively postage due advertising.
The legal status of spam varies from one jurisdiction to another. In the United States, spam was declared to be legal by the CAN-SPAM Act of 2003 provided the message adheres to rules set by the Act and by the FTC. ISPs have attempted to recover the cost of spam through lawsuits against spammers, although they have been mostly unsuccessful in collecting damages despite winning in court.
Spammers collect email addresses from chatrooms, websites, customer lists, newsgroups, and viruses that harvest users' address books. These collected email addresses are sometimes also sold to other spammers. The proportion of spam email was around 80% of email messages sent, in the first half of 2010.
source:-wikipedia

Link Popularity

                   *****Link Popularity***** 

A measure of the quantity and quality of sites that link to your site.In search engine optimisation (SEO) terminology it is the term used to describe the value of a Web site, where the measurement is based on the quantity of quality Inbound links (also called backlinks) to your pages. Many search engines, including Google, use link popularity in its algorithm when determining where your Web site is listed in its SERP.

Having a high link popularity is an excellent way not only to build a website but to also show others how good the website it. When other web pages link to a particular website it draws additional traffic for that website, as well as giving it what constitutes as votes in the search engine rankings. When two websites with very close levels of search engine optimisation and information are being ranked by a search engine, more often the search engine will choose to rank the particular website with the higher link popularity first on search engine results pages.

what is duplicate content?

                    Duplicate Content

In SEO (search engine optimisation) terminology, it is content (or text) that has been copied or reused from other Web pages. Duplicate content is often used to help boost keyword density, however, some search engines, including Google, filters duplicate text and may penalise your site, resulting in a lower keyphrase position, when you use duplicate content.

The Three Biggest Issues with Duplicate Content
1.Search engines don't know which version(s) to include/exclude from their indices
2.Search engines don't know whether to direct the link metrics (trust, authority, anchor text, link juice, etc.) to one page, or keep it separated between multiple versions.
3.Search engines don't know which version(s) to rank for query results.
There are some steps you can take to proactively address duplicate content issues, and ensure that visitors see the content you want them to.

Use 301s: If you've restructured your site, use 301 redirects ("RedirectPermanent") in your .htaccess file to smartly redirect users, Googlebot, and other spiders. (In Apache, you can do this with a .htaccess file; in IIS, you can do this through the administrative console.)

Be consistent: 

Try to keep you internal linking consistent. For example, don't link to http://www.example.com/page/ and http://www.example.com/page and http://www.example.com/page/index.htm.

Use top-level domains: 

To help us serve the most appropriate version of a document, use top-level domains whenever possible to handle country-specific content. We're more likely to know that http://www.example.de contains Germany-focused content, for instance than http://www.example.com/de or http://de.example.com.

Syndicate carefully: 

If you syndicate your content on other sites, Google will always show the version we think is most appropriate for users in each given search, which may or may not be the version you'd prefer. However, it is helpful to ensure that each site on which your content is syndicated includes a link back to your original article. You can also ask those who use your syndicated material to use the index meta tag to prevent search engines from indexing their version of the content.

Use Search Console to tellus how you prefer your site to be indexed: 

You can tell Google your preferred domain (for example, http://www.example.com or http://example.com).

Minimise boilerplate repetition: 

For instance, instead of including lengthy copyright text on the bottom of every page, include a very brief summary and then link to a page with more details. In addition, you can use the Parameter Handling tool to specify how you would like Google to treat URL parameters.

Avoid publishing stubs:

Users don't like seeing "empty" pages, so avoid placeholders where possible.  For example, don't publish pages for which you don't yet have real content. If you do create placeholder pages, use the no index meta tag to block these pages from being indexed.

Understand your content management system:

Make sure you're familiar with how content is displayed on your web site. Blogs, forums and related systems often show the same content in multiple formats. For example, a blog entry may appear on the home page of a blog, in an archive page, and in a page of other entries with the same label.

Minimise similar content: 

If you have many pages that are similar, consider expanding each page or consolidating the pages into one. For instance, if you have a travel site with separate pages for two cities, but the same information on both pages, you could either merge the pages into one page about both cities or you could expand each page to contain unique content about each city.

backlinks in seo

Backlinks In SEO

A backlink is a reference comparable to a citation. The quantity and sources of backlinks for a web page are among the factors that Google's PageRank algorithm evaluates in order to estimate how important the page is. The PageRank score is, in turn, one of the variables that Google Search uses to determine how high a web page should go in search results.
Backlinks can be in the form of an image as well as text. If a link is an image, the anchor link text is the alt tag of the image.
Search engines often use the number of backlinks that a website has as one of the most important factors for determining that website's search engine ranking, popularity and importance. Google's description of its PageRank system, for instance, notes that "Google interprets a link from page A to page B as a vote, by page A, for page B." Knowledge of this form of search engine rankings has fueled a portion of the SEO industry commonly termed linkspam, where a company attempts to place as many inbound links as possible to their site regardless of the context of the originating site.

Brand Anchor Text

                                ****Brand Anchor Text****

Brand Anchor Text is one of the signals that Google takes in consideration when deciding if a site should be “trusted” or not, while the Commercial Anchor Text tells Google what keywords might the site be interested in ranking.

What Is a Naked Link?

                                     *****Naked Link*****

A naked link is a hyperlink for which the anchor text is the URL 
itself, so called because the URL is fully visible to readers.

What Is An Anchor Text?

                                                     Anchor Text

The words contained in the anchor text can determine the ranking that the page will receive by search engines. Since 1998, some web browsers have added the ability to show a tooltip for a hyperlink before it is selected. Not all links have anchor texts because it may be obvious where the link will lead due to the context in which it is used. Anchor texts normally remain below 60 characters. Different browsers will display anchor texts differently.

Anchor text is the visible and clickable text in a link.Now, it is one of the best ways for Google to penalise spam and over-optimization.Does this mean anchor text is becoming meaningless? Not in the slightest.

What Is An Organic Traffic?

                                     What Is An Organic Traffic?

Organic traffic is all the traffic that comes from unpaid sources on search engines like Google, Yahoo and Bing. It is what the whole SEO industry is built around to help website owners get better organic rankings and more clicks.
The easiest way to increase the organic traffic of your website is to publish quality and relevant content on your blog regularly. This is, however, only one of the strategies used for acquiring new visitors. The branch of online marketing that focuses directly on improving organic traffic is called SEO - search engine optimisation.

What is click fraud?

What is click fraud?

Click fraud is a black-hat technique of falsely inflating the number of clicks on a pay-per-click ad.
Click fraud is a type of fraud that occurs on the Internet in pay-per-click (PPC) online advertising. In this type of advertising, the owners of websites that post the ads are paid an amount of money determined by how many visitors to the sites click on the ads. Fraud occurs when a person, automated script or computer program imitates a legitimate user of a web browser, clicking on such an ad without having actual interest in the target of the ad's link.Click fraud is the subject of some controversy and increasing litigation due to the advertising networks being a key beneficiary of the fraud.

Best keywords for seo

Best keywords for SEO

Keyword research is one of the most important, valuable, and high return activities in the search marketing field. Ranking for the right keywords can make or break your website.
Your SEO keywords are the keywords and phrases in your web content that make it possible for people to find your site via search engines. A website that is well optimised for search engines "speaks the same language" as its potential visitor base with keywords for SEO that help connect searchers to your site.
Keyword selection is fundamental to success when it comes to executing a paid search or PPC campaign. It is also integral to a website natural or organic ranking on the search engines. But keywords are not just about SEO.

The New SEO and What it Means for Social Advertisers

GSO(Graph search optimization)

A new technique called GSO(Graph search optimization) has come forward like SEO for search engines. Website developers implement SEO techniques to improve their search ranking.

                                 

While Graph Search is still in private beta and Facebook has not yet detailed the algorithms and
formulas used for Graph Search, Graph Search Optimization (GSO) has already become popular among marketers and companies looking for the latest edge in boosting their search engine rankings.

What Is Spamdexing?

What Is Spamdexing?


A combination of the words spam and indexing, spamdexing can be broken down into two primary forms: content spamdexing and link spamdexing.

                                               

In computing, spamdexing also knew as search engine spam, search engine poisoning, Black Hat SEO, search spam or web spam is the deliberate manipulation of search engine indexes.
 The former involves manipulating the content on web pages in ways that are inconsistent with the guidelines of search engines.
The second category of spamdexing, Link spamdexing, refers to the use of improper links to or from web pages in an attempt to artificially elevate the reputation of a web page or site by a search engine. Link spamdexing can include activities such as the use of purchased links or link-generating software tools, Link farms, hidden links on pages, pagejacking, cookie stuffing, comment spamming with web links and more.

What Is An Inorganic SEO

                                    Inorganic SEO

Inorganic SEO would be paid traffic. Some may consider link traffic inorganic.

Inorganic SEO, is a rarely used term for "Black Hat" search engine optimisation techniques.
Inorganic SEO or Artificial SEO may yield quicker results and bump up your initial ranking and placement, but the effects are generally less effective in the long run when compared to organic SEO. It works by concentrating on search engine marketing which involves paid Advertising, pay-per-click Advertising as well as paid  Affiliate Marketing .

What is an organic SEO (search Engine Optimisation)

                                                ****Organic SEO****

organic SEO (Search engine optimisation) refers to the methods used to obtain a high ranking on a search engine results page in unpaid, algorithm-driven results on a given search engine.
Black Hat SEO methods, such as the use of keyword stuffing and link farming, can also boost organic SEO.

Organic SEO can be achieved by

(a) Optimising the Web page with relevant content;
(b) Spreading links pointing to the content;
 (c) Incorporating metatags and other types of tag attributes.

Black Hat SEO

                      BLACK HAT SEO

Black hat SEO refers to techniques and strategies used to get higher search rankings and breaking search engine rules. Black hat SEO focuses on only search engines and not so much a human audience. Black hat SEO is typically used by those who are looking for a quick return on their site, rather than a long-term investment on their site. Some techniques used in black hat SEO include: keyword stuffing, link farming, hidden texts and links, and blog content spamming. Creates a poor user experience directly because of the SEO techniques utilised on the Web site, unethically presents content in a different visual or non-visual way to search engine spiders and search engine users.

Also, read this-White hat SEO

White hat SEO

White hat SEO

It is the opposite of black hat SEO.White Hat SEO refer to any practice that improves your search performance on a search engine page.

In search engine optimisation (SEO) terminology, white hat SEO refers to the usage of optimisation strategies, techniques and tactics that focus on a human audience opposed to search engines and completely follows search engine rules and policies.

What is important?
Google is an undeniably powerful source of traffic to your website, and being banned can result in a drastic drop in website traffic and even business. Consider all the work that goes into your website and then think about what it would be like to be banned from the internet's most commonly used search engine. What's worse, once you're banned from Google, there is no guarantee that they will ever re-list you. A lifetime ban from Google would have tremendous consequences.

    Read also https://goo.gl/90gcT9  (Search engine optimisation)

List Of 10 Free Blogging Platforms

List Of 10 Free Blogging Platforms

Table of Contents 

Top 10 Free Blogging Platforms List

1. Blogger.com                            https://www.blogger.com/     
   
2. WordPress.com                       https://wordpress.com/

3.Tumblr.com                              https://www.tumblr.com/  
     
4. LiveJournal.com                     http://www.livejournal.com/
                            
5. Blog.com                                 http://www.blog.com/
                      
6. Weebly.com                             https://www.weebly.com/in

7. Penzu.com                               https://penzu.com/  
     
8. Squarespace                            https://www.squarespace.com/

9. Svbtle                                      https://blog.svbtle.com/

10. Edublogs.org                        http://edublogs.org/

WordPress vs Blogspot Comparison

Blogspot Vs WordPress Comparison

     vs

1.Blogger by default only provides a limited set of templates to use. You can modify the colours and layout of these templates using the built-in tools, but you cannot create your own layouts or make modifications.

There are thousands of free and premium WordPress themes which allow you to create professional looking websites.

2.Using Blogger you have the added advantage of Google’s robust secure platform. You don’t need to worry about managing your server’s resources, securing your blog, or creating backups.

WordPress is quite secure, but since it is a self-hosted solution you are responsible for security and backups. There are plenty of WordPress plugins that make it easier for you.

3.There is limited support available for Blogger. They have a very basic documentation and a user’s forum. In terms of support, your choices are very limited.

WordPress has a very active community support system. There is online documentation, community forums, and IRC chatrooms where you can get help from experienced WordPress users and developers. Apart from community support, there are many companies offering premium support for WordPress.

4.Blogger has not seen any major update since a very long time. We have seen Google kill their popular services such as Google Reader, Adsense for feeds, and the possible demise of FeedBurner.

WordPress is an Open Source software which means its future is not dependent on one company or individual (Check out the history of WordPress). It is developed by a community of developers and users. Being world’s most popular content management system, thousands of businesses around the globe depend on it.

5.Integration with Google Adsense, Monetize with ads.

You have complete control, Run banner ads, affiliate links or anything else.

Search engine optimization (optimizer)

                                Search engine optimization
Whenever you enter a query in a search engine and hit 'enter' you get a list of web results that contain that query term. Users normally tend to visit websites that are at the top of this list as they perceive those to be more relevant to the query. If you have ever wondered why some of these websites rank better than the others then you must know that it is because of a powerful web marketing technique called Search Engine Optimization (SEO).

.How SEO works
You might think of a search engine as a website you visit to type (or speak) a question into a box and Google, Yahoo!, Bing, or whatever search engine you're using magically replies with a long list of links to webpages that could potentially answer your question.
That's true. But have you ever stopped to consider what's behind those magical lists of links?
Here's how it works: Google (or any search engine you're using) has a crawler that goes out and gathers information about all the content they can find on the Internet. The crawlers bring all those 1s and 0s back to the search engine to build an index. That index is then fed through an algorithm that tries to match all that data with your query.